Speech by Sarah Pritchard, FCA deputy chief executive,at The Investing and Saving Alliance’s (TISA) annual conference.
I recently saw an article challenging readers to ‘say how old you are, without saying it’.The answers made me laugh: dial-up internet; landline phones; Star Wars was just Star Wars.At the risk of ageing myself, I remember those things.It got me thinking about how quickly the world changes, and how different my experiences have been to my parents’.I’m sure some of my decisions have puzzled them – just as my children’s decisions may puzzle me.But I can’t tell them what to do. Their worlds – and experiences, choices and needs – are different to mine.I can only guide them.That’s the approach we’re taking at the FCA, too.We are helping consumers navigate their financial lives in a constantly changing world where there’s no such thing as one size fits all.This guides our new 5-year strategy, which we are using to deepen trust, support growth, improve lives, and rebalance the inherent risks and trade-offs.